WE USE PEOPLE-BASED MARKETING TO GET BRANDS OUT OF THEIR OWN WAY WHILE TRYING TO REACH GENERATION Z.
WE ALSO USE RELATIONSHIPS WITH BRANDS AND AN UNDERSTANDING OF BUSINESS TO SUPPORT AND INSPIRE OUR GENERATION TO PURSUE THEIR DREAMS.
WE USE SOCIAL MEDIA TO SOLVE PROBLEMS, NOT TO BE SEEN.
Essential Things to Know About Generation Z and Millennials
Generation Z and Millennials represented by the population.
Of all customers expected to be Gen Z in 2020
Of millennials and younger feel authenticity is important when supporting brands.
THE SOLUTION IS NOT MORE CONTENT
57% OF CONSUMERS THINK LESS THAN HALF OF BRANDS CREATE CONTENT THAT RESONATES AS AUTHENTIC.
THE SOLUTION IS NOT MORE INFLUENCERS
ENGAGEMENT ON SPONSORED POSTS HAS DROPPED BY NEARLY 50% IN THREE YEARS. THE INFLUENCER STRATEGY NEEDS TO EVOLVE WITH THE LANDSCAPE.
THE SOLUTION IS . . .
UNDERSTANDING THE CULTURE - USING CONTENT, INFLUENCERS, EXPERIENCES, ETC. TO SOLVE REAL PROBLEMS WITHIN THAT CULTURE.
Consulting + Strategy
(PAID + ORGANIC)
VIDEO / PHOTO PRODUCTION
Full Service Video Production
Full Service Photo Production
A design sprint for marketing. This is for companies and brands struggling to figure out what the most effective campaign to run against Gen is. It's designed to take a months+ process and compress it into days.
The workshop is aimed to create a long lasting impact by disrupting the view not just on Gen Z, but on maneuvering through the digital space.
We grew up using social media as a part of our culture, so the way we use it can only be taught by the people using it the same way.